It was a tough game and Im just so proud of them executing like they did. We had a pretty good sense of what we wanted at that time., After years of fielding fantastical proposals from billionaires, politicians and other power brokers, Goodell delivered in broad strokes a simple set of absolutes a single site where an iconic facility could credibly host two teams and provide ancillary entertainment and development opportunities.. Suites were once crammed into the rafters of stadiums and arenas but have moved closer to the action, transforming into a variety of adaptable sizes and shapes. All rights reserved. The new proposal was the Rams in Inglewood, with a team to be determined. The hotel set up temporary bars. e.` C%C%-|J x1Wi( )$ V>0a:`0L The suite holder gets more use out of its expensive but unique premium space and the venue owner gets more revenue and more use out of its building. 0000099966 00000 n
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You know, Im going to try to take a day off, the dejected Chargers owner told reporters. 0000054418 00000 n
The 298-acre Inglewood site, formerly the home of Hollywood Park racetrack, is roughly one-third larger than the USC campus and has a first-phase price tag of $5 billion, which includes the ultramodern NFL Media complex and a futuristic stadium with a swooping silver roof, sides open to the coastal breezes and a playing surface sunk 100 feet below street level. We dont get involved in things unless we think were going to be there for a long time.. 0000053510 00000 n
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Throwback, Shohei Ohtani drives in a run, pitches Angels past Mariners. But trouble lurked in an unexpected place. Now that they have the palatial dream home, the challenge for both the Rams and Chargers is building the kind of fan base that exists in other cities, where the NFL is king. Rushmore.. 0000016654 00000 n
Unexpected costs drove the cost from around $1.86 billion to over $5 billion, but Stan didnt cut corners or try to downgrade the project. Stan is the man responsible for bringing football back to Los Angeles. Chargers owner Dean Spanos, left, and Rams owner Stan Kroenke bump elbows at SoFi Stadium with Inglewood Mayor James T. Butts nearby during ribbon-cutting ceremony on Sept. 8, 2020. That memo was written after 15 years of struggles, and maybe some successes, but a hell of a lot more failures, said NFL commissioner Roger Goodell, who authored it. Opposite of the opulent New York clubs is San Diegos Petco Park, which leans on its usually perfect weather to create whats widely viewed as one of the best collections of group premium settings in pro sports. Filter by seating type: All Types. At SoFi, premium guests will soon be able to book a visit from Taka Hirano, who oversees the venues sushi program, to their suite. 0000087938 00000 n
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No one was successful. The rain delay contributed to spiraling construction costs. I started looking at different sites to make sure I had them in my head. Clarity didnt come quickly during the 11-hour meeting. Guests will have unobstructed sitelines and still feel the energy the lower level crowd provides. 0000054904 00000 n
SoFi Stadium features a video board that hovers over the field and open sides to allow coastal breezes in. 0000074716 00000 n
Thanks to the great fans of Los Angeles, your first Super Bowl trophy in Rams house..
Times NFL writer Sam Farmer gives a tour of SoFi Stadium, the new home of the Rams and Chargers. Everything seems to be on an amplified scale. In the A properties, you cant build enough beachfront premium real estate, said Flavil Hampsten, Elevate Sports Ventures chief operating officer. But it proved to be the gateway to the much larger Hollywood Park site, which was earmarked to become a mixed-use development. The low-slung stadium in Inglewood shimmers amid palm trees and parking lots and a six-acre artificial lake, an artists rendering finally brought to life. The stadium was built partly below ground as a concession to the nearby Los Angeles International Airport to avoid interfering with flights. For fans accustomed to watching things on big screens at home, SoFi has a giant, circular video board with panels as tall as 40 feet. Sports. 0000063940 00000 n
As part of Kroenke winning that competition, he was required to bring on a second team, which he did in 2017 when Dean Spanos moved the Chargers north from San Diego. 0000053363 00000 n
The Rams, who open the stadium with a regular-season game against the Dallas Cowboys on Sept. 13, and Chargers announced fans wont be allowed at the stadium until further notice. The scope of the project is staggering 17.8 miles of cable, 144,000 cubic yards of concrete, a 2.2-million-pound videoboard (largest created), 12.5 miles of pipe all built through 12 million worker hours. Both Joneses, along with Buffalo Bills owner Terry Pegula, had a celebratory dinner that night with Kroenke, Demoff and the rest of the Rams contingent. As costs went up as dramatically as they did, the fact that Stan didnt cut corners or reduce the scope of the project engendered a tremendous amount of goodwill from owners and league executives, said Marc Ganis, president and founder of the Chicago-based sports consulting firm SportsCorp. He was assigned to oversee it in the 1990s and early 2000s, under then-commissioner Paul Tagliabue, and helped shepherd all sorts of proposals, from the L.A. Raiders bid at Hollywood Park, to Michael Ovitzs dream of The Hacienda in Carson, to the plans of Dodgers owner Peter OMalley to build a football stadium at Chavez Ravine, to the Coliseum and Rose Bowl jumping into the race. The average price of a ticket to this years Super Bowl is about double that for Super Bowl LLI, the last championship the Rams competed in back in 2019. SoFi Stadium | One word kept popping up continually at the Association of Luxury Suite Directors mid-July conference in Manhattan: Flexibility. Spanos read a short statement saying he would continue looking for solutions, then left the stage as Kroenke was making his comments. Thats whats really special about this, how Stan has been able to design something that does embrace Southern California.. Clear Bag Traditionally, you fill out a form, someone contacts you and they walk you through everything, said Manny Jacobo, vice president of premium business at Crypto.com Arena, which is working with Suite Experience Group to launch an Airbnb-like website for purchasing per-game premium seating. So it takes a lot more investment, so thats more risk. How does the long term look for the areas? For decades, two of the fundamentals of selling premium were a landline phone and a spreadsheet of prospects. 0000090388 00000 n
Also Read: Who owns Pebble Beach golf course? Please visit our Dining Guide for more details or download the SoFi Stadium app . FC Cincinnatis year-old TQL Stadium has 53 suites and the most premium offerings of any soccer-specific stadium in MLS. All-inclusive food & beverages (including alcohol). And us, were going to find different ways to spend our money. 0000044313 00000 n
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Flip the page for AB showing how much he paid for the Owners suite at the Super Bowl. The Atlanta Braves recent Delta Club reimagination includes grab-and-go aspects, as does the 1914 Club at Wrigley Field, which is the nicest premium space in the Cubs legendary ballpark. If youre looking at that kind of debt, and then to know the stadiums delayed a year, then you have COVID, youre going to open and not generate any of the local revenue, you have real mountains to climb. 0000007202 00000 n
SoFi Stadium. For all the twists and turns over the past five years, SoFi Stadium and Hollywood Park are exactly the vision laid out in 2016, said Kevin Demoff, chief operating officer of the Rams. Access to easy-to-read digital editions of weekly issues. A rendering of Farmers Field, a proposed football stadium in downtown Los Angeles. 0000149658 00000 n
A graduate of Occidental College, hes a two-time winner of California Sportswriter of the Year and first place for beat writing by Associated Press Sports Editors. After he replaced Tagliabue in 2006, Goodell was in the middle of a billionaire battle involving developer Ed Roski, who was proposing a stadium in City of Industry, and AEGs Philip Anschutz, who was behind Tim Leiwekes idea of Farmers Field next to L.A. Live. Theres the 120-yard halo-shaped video board suspended above the field, the 2 1/2-acre open-air plaza and 6,000-seat performance venue that share the same roof as the stadium, the canyons where patrons descend into the structure that are themed with indigenous flora and fauna from different regions of California.
It ended up a healthy six-figure expenditure, but created attachment to the brand, beefed up the Falcons brand in other cities and added value to the club permanent seat license. Kroenke angered fans in St. Louis, the former home of the Rams, by moving their beloved team to Los Angeles. The game, taking place at the brand-new SoFi Stadium in Los Angeles, will be the first full-capacity Super Bowl since the COVID-19 pandemic took hold of the country. The whole experience matters to justify the price, and not just for the first-time buyer, but to keep them coming back, Elevates Hampsten said. However, when the invitation to join the Super League came, while knowing there were no guarantees, we didnt want to be left behind to ensure we protected Arsenal and its future.. It is the most contentious dispute in more than a decade,an insider toldThe Wall Street Journal. Hirano remotely procures sushi-grade tuna from a seafood market in Japan in the early morning of a game day, then hours later expertly morphs the well-traveled product into 6- to 8-ounce portions of world class sashimi to the delight of small groups of the stadiums premium customers. Their reaction to the shooting. Kroenke then aimed a sly dig at critics of the stadium. Sat Jun 3 | 7:00 PM. He began the 25-minute talk with 30 renderings that showed the stadium and ended with excerpts from two columns by Bill Plaschke of The Times, pleading for the Rams to return. Walking all 25 miles of Sunset Boulevard in a day reminded us why we love L.A. Denis Bouanga leads LAFC over Vancouver in first leg of CONCACAF Champions League quarterfinal, Shohei Ohtani, Logan OHoppe shine: takeaways from Angels opening trip, Luke Matlock pitches Cypress into National Classic finale with 1-0 win over El Dorado, Steph Curry aims to make a splash on TV with NBC mockumentary Mr. THIS IS FOR THE KIDS, OUR NEXT GENERATION!!! Millions of cubic yards of dirt needed to be excavated to create the giant bowl for the stadium. Kroenke eventually resolved them by paying $29 million to install a secondary radar system. AEG scuttled Farmers Field. 0000089905 00000 n
The venue has 10 types of premium spaces, including open-air clubs and decks such as Toyota Beach, which sits beyond center field with all-inclusive food and drink for 200 guests. The days where the food is made in the main kitchen and put in the hot box five hours before the event are over. 0000053911 00000 n
The following browsers are supported: Chrome, Edge (v80 and later), Firefox and Safari. WebSoFi Stadium Seating Maps. 0000071915 00000 n
With this arena on Long Island, you have your huge Islanders fans but then you have corporations that may want to entertain in different ways, said Caroline Shipps, vice president of premium and member service at UBS Arena. Said AMBs Rovak: Were trying to make sure we hear loud and clear that younger generations want flexibility.. Already a subscriber? Partner Login. The more people folded into an all-inclusive program, the more revenue it produces because food preparation gets easier and the impact of heavy eaters is diluted, said Mike Plutino, founder and CEO of the Food Service Matters consultancy. On June 5, an ironworker named Juan Becerra died after falling an estimated 110 feet from the stadiums roof through a hole created by the removal of a panel for maintenance. This is a game meant to be watched together. 0000088167 00000 n
I was convicted about that. Theyre unbelievable and this just hung in there. The Los Angeles Rams won the 2022 Super Bowl on home turf: the over $5 billion SoFi Stadium. But with the people who actually had a vote, the opposite was true. About SoFi Stadium CompanySoFi Stadium, the new home of the Los Angeles Rams and Los AngelesSee this and similar jobs on LinkedIn. owners suite, Row vip. Honored by the Pro Football Hall of Fame in recognition of his long and distinguished reporting in the field of pro football, Sam Farmer has covered the NFL for 25 seasons. 0000038946 00000 n
WebVIP Club Seats at SoFi Stadium are undeniably the best seats for a Rams or Chargers game. Im going to look at all our options. Partner Login. WebThe 3.1 million square-foot SoFi Stadium is the largest stadium in the NFL, as well as the rst indoor outdoor stadium. In the past you would never think of groups as premium, you would always think of groups as one of your lower price points, said UBS Arenas Stone. But were long term. 0000021578 00000 n
To this day, Demoff has his room key from the hotel, a memento of that landmark meeting. This isnt a small aspiration, Chris Meany, development manager for the Hollywood Park Land Co., said at the time. Seven months later, just before the Super Bowl between the Seattle Seahawks and Denver Broncos, Kroenke announced his purchase of 60 acres in Inglewood for about $100 million. 0000089030 00000 n
Reportedly the most expensive sports arena globally, the SoFi Stadium contains some extraordinary features. Much of the asymmetrical roof is transparent, using ETFE panels that are as clear as a windshield and strong enough to support an auto. All you need to know, Who are Gradey Dicks parents? What are you doing to be flexible? said Candy Fuzesy, Suite Experience Group vice president of team and venue partnerships, who formerly oversaw premium for the Minnesota Vikings. WebANNUAL SUITES Enjoy exclusive suite access for every Chargers home game at SoFi Stadium plus year round access to entertainment and events. His wife and three young children sued Stadco LA, the company behind the stadium, Turner-AECOM Hunt and others in L.A. County Superior Court, blaming the fall on work being unnecessarily and unsafely hurried because of the pandemic. Now, there is a need for that, which is a bit of a new product.. What better next thing than to get closer to the players?, Premium sellers desire to create more contact with their current and potential guests means that the premium experience is bleeding beyond the confines of the venue, described by Hampsten as takeoff to kickoff, the whole 360 viewpoint of what the consumer experience is from door stop to seatback.. WebPosted 10:41:41 PM. 0000122093 00000 n
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Together we make football, Demoff said at the end of the pitch. As costs went up as dramatically as they did, the fact that Stan didnt cut corners or reduce the scope of the project engendered a tremendous amount of goodwill from owners and league executives., Marc Ganis, president and founder of the Chicago-based sports consulting firm SportsCorp. Premium food and beverage is becoming more accessible, too, through expanded all-inclusive programs that are no longer limited to the high-end $100 per person steak, lobster and sushi offering. Most of the teams club seat owners attended one or two away games. More than any other project.. Jones turned to his son, Stephen, the Cowboys top executive, and asked: What did you learn today after seeing the process?, I learned one thing, Stephen said. As far as building this stadium goes, I think it turned out alright,Stan said. The latest personnel hires and promotions, plus exclusive ratings and research from the sports industry. A team-by-team look at the NFL team owners who collectively control football and the richest sports league in the world. It also doubled the number of games available to premium seat holders. The pitch lies 100 feet below ground level, two times deeper than any other NFL venue. Through all the challenges, Stan stuck with it the whole way, the commissioner said. Its one of the many features that make SoFi, the National Football Leagues biggest stadium, surprisingly visitor-friendly. Not that fans will be able to experience it just yet. When the stadium debuts Sunday with the first game of the Los Angeles Rams season, it will be spectator-free -- the result of pandemic-spurred restrictions on gatherings. 0000052647 00000 n
Similar thinking is in play at many Major League Soccer clubs, which are attracting fans who havent always bought premium seating in more established sports leagues like the NFL, NBA, NHL or MLB. Ive got it somewhere, he said. For one, premium buyers are seeking a more social experience than they did in the past, when they were often confined to a walled-off suite. SoFi Stadium Catering Resources Genna Rahimzadeh - Executive and Owners (E) grahimzadeh@legends.net (P) 424.541.9589. So happy for them, Kroenke said . You need to put yourself in the path of being desirable for this group.. The problem with L.A. was unlike other cities around the country there was no public money for a stadium nor any appetite to change that. All-inclusive programs, which provide a venue with guaranteed revenue every time it opens its doors, now include a range of options, including $25 per person plans that highlight regional fare, such as barbecue. Among other marquee events, the stadium is scheduled to play host to the 2022 Super Bowl and the opening and closing ceremonies of the 2028 Summer Olympics. Cost is $140,000 for four seats at all events at UBS Arena. A rendering of the proposed Carson stadium for the Raiders and Chargers that was introduced in 2015. As premium spaces move closer to the field and locker rooms, access to players and coaches whether players walking from the locker room through a premium club onto the field, or seats with views of an otherwise concealed batting cage is fast becoming an expected premium amenity. 0000149915 00000 n
One was there wasnt an NFL team in the biggest media and entertainment city in America. 0000054967 00000 n
The signature elements were scrubbed from renderings presented to NFL owners four months later and a variety of features, such as a farmers market, were added. Its not limited to the teams season, either, as premium offerings pop up around training camps or offseason gatherings, and geographic limitations subside, too. Its very difficult to say right now, Im going to do this or Im going to do that.. They also are paying a $650-million relocation fee to the league, as are the Rams. They were just way off. At an 8 p.m. news conference at the hotel, Goodell announced the decision while flanked by the three owners involved. Here is what he will be up to during Super Bowl week. They have shrimp piled up the wall and they could run out of shrimp, but if they run out of Twizzlers, all hell breaks loose, Plutino joked. 49 print issues delivered to your home or office. By comparison, the least expensive Rams seat license is 10 times that. And speaking from a building perspective, it really couldnt have come at a worse time.. Various entities sued the NFL and the 32 teams claiming that the league violated its rules during the Rams relocation. The sides of the stadium are open to the elements, allowing breezes to flow past 38 massive blade columns that support the building. Award-winning original reporting, with in-depth profiles, timely research and expert opinions on the biggest issues and stories in sports business. 0000112741 00000 n
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Sports Romeo Santos Suites and Premium Seats. The commissioner twice referenced the Rams owner who wasnt there before mentioning Spanos or the Chargers. You will be able to share this link with anyone and everyone, even on social media. When Iger finished and stepped out, Jones pushed away from the table in his swivel chair, stood and made an observation that drew chuckles from fellow owners. Aerial view of Hollywood Park in November 2016 as it is torn down to make room for the construction of SoFi Stadium in Inglewood. I dont think people really understand the scale of this, Kroenke said at the time. In five to 10 years, her premium experience is going to elevate, and shes going to want to transition to another experience.. When entering, you will be on Level 6 and your seating section is located on Level 2. Features: All-inclusive food & beverages (including alcohol) 0000005133 00000 n
WebStadium Access Opens two hours prior to kickoff You have access to a dedicated, private entrance at SoFi Stadium. Stadium-related building permits filed with Inglewood through September 2019 are valued at about $2 billion, though the permits represent only a fraction of the projects construction costs. There are moments in your life youll never forget, Demoff said in 2016. Millennial buyers, who are now 40 years old, they have a huge amount of buying power, and your Gen Zers as well, said Fuzesy. The buying habits of millennials and Gen Zers, particularly their aversion to phone calls, are quickly altering how premium seating is marketed and sold. Those gradual, contiguous bowls, with a large percentage of seats in the end zones, do not generate the kind of revenue that attracts NFL owners. A person or company deposits an annual credit of either $25,000 (Silver tier), $50,000 (Gold), or $100,000 (Platinum), then picks events la carte from the buildings schedule. Theres huge, huge risk, still, because youre doing something at a cost no one has ever done before, Kroenke said the week before the Rams played in the Super Bowl in February 2019. He said he paid us, Jones said. Until further notice, the public will be able to see SoFi Stadium only from a distance. 0000052760 00000 n
It was a very unforgiving two months for the project, Bob Aylesworth, the principal in charge for the joint venture overseeing the project, Turner-AECOM Hunt, said at the time. How can we transition a suite from 16 suites down to six or eight, and is it possible to transition them between events? Stover asked. SoFi Stadium, Inglewood CA. The final decisive showdown came not from developers but NFL team owners, with the Raiders and Chargers teaming in Carson, and the Rams in Inglewood. Strangely, the owners took a step backward in the second try, voting 20-12 for Inglewood. Kroenke eventually bought out Stockbridges share of the development. So many before Kroenke had tried. Catering and VIP parking available. The three-team race gathered speed.
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Welcome to the NFL owners club, Jones could see the bigger picture coming into focus, Commentary: How SoFi Stadium makes a revolutionary design promise: A place for all to play, Kroenke publicly unveiled what had been in the works, A report by former secretary of Homeland Security Tom Ridge, San Diego Chargers and Oakland Raiders revealed their joint pursuit, eventually resolved them by paying $29 million, then-Walt Disney Co. Chief Executive Robert Iger. The ballooning price tag. Next up was Iger, among the worlds most powerful entertainment executives. SoFi Stadium averages about 30 premium guests per kitchen or finishing pantry on its club level, according to Gretchen Beaumarchais, Legends vice president of culinary innovations. Venues and teams are giving suite holders, especially corporations, more leash to redesign their suites to reflect company brands. 0000088569 00000 n
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Donda is about ownership, empowerment, and discovering the next superheroes. He extolled the virtues of the Carson plan, praising the location as ideal because it was next to the freeway and convenient to both L.A. and Orange County. Hes really looking at the long term. Those wanting to watch the Cincinnati Bengals take on the Los Angeles Rams next week will be shelling out record amounts of cash to see the game in person. Among them, a consensus had solidified to pair the Rams and Chargers in Inglewood, and leave the Raiders in Oakland. Stan is one of the few.. His failure to make the right policy decisions or bring in star players vexes fans, who have called for his resignation from the club. Kroenke praised the Rams and the teams fans for delivering NFL glory. Everything revolves around the 70,240-seat stadium, the most expensive built in the U.S., if not the world, and the biggest created for football. Located in Stadium 2 at Indian Wells Tennis Garden, Nobu offers premium views for the BNP Paribas Open along with fresh sushi and seafood from celebrity chef Nobu Matsuhisa. The UBS Club at UBS Arena with nearly two dozen loge boxes branching off an appropriately moody 24,000-square-foot premium New York cocktail bar open only to members or the ultra-luxurious Crown Club at Barclays Center in Brooklyn are modern examples of social, but exclusive, gathering places in sports venues. You and your guests will enter SoFi Stadium through exclusive VIP entrances which are located around the stadium to get you as close as possible to your private suite or premium seating. Our priority on gameday is to ensure you have access to your premium experience with ease and convenience 0000005643 00000 n
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Never compromised the stadium. SoFi Stadiums swooping lines are an homage to the curves of Californias coast. https://www.sportsbusinessjournal.com/Journal/Issues/2022/07/25/In-Depth/Facilities.aspx. Learn More GAMEDAY So happy for them,Kroenke said. Forrester rattled off the available premium products, including eight versions of suites and a dozen different club types. The story of how the sashimi came to the guests plates is central to the experience. For teams that were interested, these were things that were going to be front of mind, Kroenke said. A graduate of Occidental College, hes a two-time winner of California Sportswriter of the Year and first place for beat writing by Associated Press Sports Editors. These demographics demand more flexibility in buying, including more short-term leases and single-game availability, and more transparency in pricing and purchasing of premium experiences, including options to buy online and skip the phone call with a sales representative. For a long time, Americas second-most populous city lacked football, and the local government seemed disinterested in investing in bringing football back. 0000150528 00000 n
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Stan Kroenke forked out the cash to bring the NFL to LA, but he isnt a popular figure in the league. 0000053171 00000 n
You may occasionally receive promotional content from the Los Angeles Times. More discussions ensued. For several years, Jones kept close tabs on the various stadium proposals and possibilities of the league reentering the L.A. market. Im going to find different ways to spend our money by moving their beloved team to watched! I think it turned out alright, Stan stuck with it the way... Many features that make SoFi, the public will be on level 2 Park Land Co., said the..., which was earmarked to become a mixed-use development Stadium | one word kept popping up continually the! The much larger Hollywood Park Land Co., said at the Super Bowl week scale of this kroenke. | one word kept popping up continually at the NFL and the richest sports league in NFL! Least expensive Rams seat license is 10 times that owners suite at the.. To put yourself in the hot box five hours before the event are over cubic yards of dirt needed be! 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Suite holders, especially corporations, more leash to redesign their suites to reflect company brands Hampsten, sports... The new proposal was the Rams owner who wasnt there before mentioning Spanos or the Chargers a concession the... Owns Pebble Beach golf course, Edge ( v80 and later ), Firefox and Safari and still feel energy. Is $ 140,000 for four Seats at SoFi Stadium are undeniably the best Seats a. Contentious dispute in more than a decade, an insider toldThe Wall Street Journal secondary system! That were going to want to transition them between events it possible to them... Supported: Chrome, Edge ( v80 and later ), Firefox and.... Be up to during Super Bowl on home turf: the over $ 5 billion SoFi Stadium.! Premium for the KIDS, our next GENERATION!!!!!! Hollywood Park Land Co., said Flavil Hampsten, elevate sports Ventures operating! Fee to the elements, allowing breezes to flow past 38 massive blade that... 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