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Nowadays the Social media are a typical system for, The emergence of Internet-based social media has enabled social networks for online collaboration, interaction, communication and knowledge sharing between users who have common interests, needs or. and transmitted securely.

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The challenges and opportunities of social media, Business Horizons, 53, 1, 5968. Decision makers, as well as consultants, try to identify ways in which firms can make profitable use of applications such as Wikipedia, YouTube, Facebook, Second Life, and Twitter. In this section, on the basis of some DT models, the interactive combinations of the factors that can be of importance for IT companies in the effective connection of SM, KM and service quality are analyzed. 0000007935 00000 n In addition, they were asked to forward the survey to the addresses of the companies they cooperate with, which deal with the same activities. Sigala and Chalkiti [6] emphasize that visibility in SM through socialization, externalization and internationalization contributes to the quality of the KM process, which is reflected in the creativity of employees. Detecting the combination of the independent variables which determine the dependent variable, the DT model enables an analysis that is both more profound and more precise than regression analysis [45]. 0000037459 00000 n Business performance can indirectly be affected by IT resources, due to their influence on other resources or other possibilities [53]. More specifically, Web 1.0 is a network of connected allows social media evolution (Kaplan & Haenlein, 2010: 61). The finding that the element of persistence, that is, the means through which clients archive information, exerts the lowest importance to KM is perceived as surprising. 1 Martn-Rojas R, Garca-Morales VJ, Garrido-Moreno A, Salmador-Snchez MP, Social Media Use and the Challenge of Complexity: Evidence from the Technology Sector, The contradictory influence of social media affordances on online communal knowledge sharing, Journal of Computer-Mediated Communication, Ehrlich K, Lin CY, Griffiths-Fisher V Searching for experts in the enterprise: combining text and social network analysis. For this reason, in order to test the importance of the SM factor of editability, the hypothesis H3 was defined, with the sub-hypothesis H3.1 shown in S1 Appendix. 0000017684 00000 n The rule that corresponds to Node 8 indicates that even only storing knowledge about clients taken from SM is relevant to a strong KM importance to the quality of service, regardless of the low level of knowledge collection and sharing with clients via SM. 0000025935 00000 n formalization as the KM process, so that possibilities of SM can be efficiently used to increase the quality of IT services. The areas which could be calculated with existing social media platforms are reviewed, general idea about obtainable predictors and systems of prediction are drawn, and problems and probable potential research scopes are discussed. WebKaplan and Haenlein have proposed a classification system for marketers based on two factors: (1) Media Richness (2) Self-disclosure Media Richness

0000009410 00000 n In addition, thanks to SM, employees can augment their knowledge of trends in the domain of their business or share that same knowledge with other members of their communitythe knowledge of who knows what and who knows whom [60, 74]. This paper aims to synthesize research and findings on the content of MOOCs utilization in the educational process and to contribute to a better scientific understanding of MOocs and other edtech tools such as Kahoot, Google Documents, TitanPad and Etherpad, as they can be used in real conditions to improve educational technology. Therefore, it can be concluded that in order to build KM which well reflects SM client activity, it is necessary to integrally support the SM elements of Visibility and Association. In Proceedings of the 2008 ACM conference on Computer supported cooperative work, 2008; 711720 doi: 10.1145/1460563.1460674, Corporate self-presentation on the WWW: Strategies for enhancing usability, credibility and utility, Corporate Communications: An International Journal, How does social software change knowledge management? Nevertheless, despite the recognition of SM potential in this respect, there is still a gap in the literature, since there has been insufficient research that might lead to generalized conclusions as regards the extent to which SM could be useful for efficient KM and the extent to which all this can affect different aspects of a company's business operations [14]. The rules have their own accuracy, which is determined as a percentage of the accurately assessed cases in the corresponding tree node. Abstract Social media are a group of mobile and web applications which enable the creation and exchange of user-generated content. In the following entry, the term social media is defined and diffe Social Media - Kaplan - Major Reference Works - Wiley Online Library Skip to Article Content Skip to Article Information In terms of methodological contribution, this study has shown that preferences can be given to DT methods in regards to structural regression models when it is necessary to detect the extent of factor influence, especially when their interactive influence has to be assured. 0000004994 00000 n The results confirm the prominent advantages that this method has compared to more used parametric methods. WebSocial Media, the Digital Revolution, and the Business of Media ANDREAS M. KAPLAN ESCP Europe Business School, France Social media, dened as a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0 and that allow the creation and exchange of user-generated content (Kaplan & Haenlein, On the other hand, it is important to know that the successful implementation of KM cannot be achieved if all the necessary activities are not carried out, including the identification of sources of knowledge acquisition, the creation of new knowledge, and its storage and sharing. 0p/a`m%] sY/fTjjhf@L-)@a 2VL4{m|V\1 -sH00-h@ V! Webfeeling of European identity among its citizens through social media (Kaplan, 2014). WebAccording to Kaplan and Haenlein's classification of social networks, LinkedIn is higher in _____ than in ____. 0000003631 00000 n A classification scheme for social media is presented by classifying them into six different groups: collaborative projects, blogs and microblogs, content communities, social networking sites, virtual games (MMORPGs), and social worlds.

Muller and Doloreux [39] disagree with these conclusions and consider that the value of such companies lies not only in knowledge creation and sharing, but also in their ability to enrich their own operations through technical, commercial and scientific knowledge. The main goal of KM is to enable a process that will contribute to the transformation of a large quantity of individual knowledge (available from different sources) into organizational knowledge. Client information on the behaviour of experts and employees while working on projects is critical to improving the quality of IT services. Increasingly, however, consumers are, View 28 excerpts, cites background and methods. Try again later. 0000007268 00000 n In Proceedings of the SIGCHI Conference on Human Factors in Computing Systems 2010; 123132 doi: 10.1145/1753326.1753346, Krkkinen H, Jussila J, Visnen J Social media use and potential in business-to-business companies' innovation.

(( x9F9!A In addition, thanks to these findings, managers of some companies might find reasons for certain failures in the processes of establishing KM. The rule for Node 6 indicates that low rated SM importance in terms of client visibility, associativity and editability is associated with the high importance of SM in terms of KM, apparently under the influence of persistence (for only 15% of cases, so this rule has lower significance). In order to determine if the conclusions reached by this study can be generalized for different industries, it would be interesting to study other sectors as well. 0000008502 00000 n creating new knowledge and knowledge sharing (in this case, knowledge transfer from the provider to the user and from the purchaser to the user). It would be particularly interesting to complement this study with research focused on the perceptions of end users.

Bus Horizons. The results of the conducted analysis show that building efficient KM that will include the necessary information about those clients available on SM depends on how much importance companies attach to SM opportunties and SM client activities. The nodes of a tree-like graph generated in such a way are leaves corresponding to individual classes (where the purity of a data set corresponding to a leaf does not have to be 100%, but only of a satisfactory degree of homogeneity). 0000009220 00000 n Webopportunities of Social Media Andreas M. Kaplan*, Michael Haenlein ESCP Europe, 79 Avenue de la Republique, F-75011 Paris, France 1. SM can be used internally, through the prism of social capital, for the purpose of linking employees, sharing knowledge and experience, and informing employees about key business issues [72]. Bethesda, MD 20894, Web Policies WebWhich of the following factors are used by Kaplan and Haenlein to classify social networks for marketers? 0000008124 00000 n This first MOOC also made ample use of several social media applications, such as blogs, forums, Facebook, Second Life ( Kaplan & Haenlein, 2009 ), and Wikis ( Kaplan & Haenlein, 2014 ). self-disclosure; media richness Which of the following are performance measures linked to outputs of revenues? endstream endobj 83 0 obj <>/Metadata 21 0 R/Outlines 18 0 R/Pages 20 0 R/StructTreeRoot 23 0 R/Type/Catalog/ViewerPreferences<>>> endobj 84 0 obj <>/Font<>/ProcSet[/PDF/Text]>>/Rotate 0/StructParents 2/TrimBox[0.0 0.0 439.37 666.142]/Type/Page>> endobj 85 0 obj <> endobj 86 0 obj <> endobj 87 0 obj <> endobj 88 0 obj <> endobj 89 0 obj <> endobj 90 0 obj [107 0 R] endobj 91 0 obj <>stream 0000003532 00000 n startxref Copyright 2017 The challenges and opportunities of Social Me\ dia) >> endobj 116 0 obj << /Parent 115 0 R /Next 125 0 R /Dest (Section1) /Title (The specter of Social Media) >> endobj 117 0 obj << /Parent 115 0 R /Dest (Section24) /Prev 118 0 R /Title (References) >> endobj 118 0 obj << /Parent 115 0 R /Next 117 0 R /Dest (Section23) /Prev 119 0 R /Title (Nothing to lose but their chains) >> endobj 119 0 obj << /First 120 0 R /Parent 115 0 R /Next 118 0 R /Dest (Section10) /Count 12 /Last 121 0 R /Prev 122 0 R /Title (Ten pieces of advice for companies deciding to use Social Media) >> endobj 120 0 obj << /First 135 0 R /Parent 119 0 R /Next 121 0 R /Dest (Section11) /Count 5 /Last 136 0 R /Title (Five points about using media) >> endobj 121 0 obj << /First 130 0 R /Parent 119 0 R /Dest (Section17) /Count 5 /Last 131 0 R /Prev 120 0 R /Title (Five points about being social) >> endobj 122 0 obj << /First 123 0 R /Parent 115 0 R /Next 119 0 R /Dest (Section3) /Count 6 /Last 124 0 R /Prev 125 0 R /Title (The challenges and opportunities of Social Media) >> endobj 123 0 obj << /Parent 122 0 R /Next 129 0 R /Dest (Section4) /Title (Collaborative projects) >> endobj 124 0 obj << /Parent 122 0 R /Dest (Section9) /Prev 126 0 R /Title (Virtual social worlds) >> endobj 125 0 obj << /Parent 115 0 R /Next 122 0 R /Dest (Section2) /Prev 116 0 R /Title (What is Social Media-And what is it not?) > the challenges and opportunities of social media are a group of mobile and Web applications which the. 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Author links open overlay panel Andreas M. Kaplan, Michael Haenlein. For this reason, IT companies should integrate these two client activities within the framework of a common formal KM process, which will contribute to their more efficient impact on the quality of service. These four elements of KM were specifically chosen, because, as noted by Liu [42], KIBS are characterized by the fact that services are provided on the basis of knowledge collected and generated by their employees and then, thanks to their interaction with clients, shared and stored for future use. Instagram let anyone has the opportunity to attract other user attention by doing social construction from its of the contents through his The best attribute and its best division are selected. 0000004485 00000 n 0000009257 00000 n The IT companies were chosen for consideration because they operate in a turbulent and challenging competitive environment, have the potential to better implement and understand KM management tools than others [15], and are a particularly good example of how this practice can be implemented in other industries. In addition, in order to strengthen global competition, the EU, through a number of technological policies, emphasizes the need to strengthen the European IT industry, among other things, through the quality of services provided by these companies. 0000006013 00000 n

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